Hand in Hand for Haiti is a collective travel retail industry response to the humanitarian crisis in Haiti following the catastrophic earthquake that hit the country on January 12. The project, which has generated extraordinary industry support, aims to aid the reconstruction effort by building world-class educational facilities in an area of great need.
THE NEED

After the original emergency rescue and relief efforts, Haiti will desperately need focused long-term assistance to rebuild a quality infrastructure, including the rebuilding of schools and the educational needs of Haitian children.
THE BACKGROUND

On January 12th, 2010, a devastating earthquake struck Haiti, killing at least 230,000 and injuring tens of thousands more. The country’s already fragile infrastructure suffered incomparable devastation. The catastrophe and suffering are unimaginable.

Haiti is the poorest country in the Western Hemisphere, with 80% of the population living below the poverty line on less than US$2 a day. An estimated 55% are illiterate. Its people will need our support long into the future.
GOVERNANCE

Hand in Hand for Haiti is a 501(C) (3) non-profit organization housed in the United States. The organization is being developed along the principles of strict governance, absolute transparency and strong financial discipline, with 100% of the funds raised going toward rebuilding projects in Haiti. The project is being overseen by a steering committee comprising The Estée Lauder Companies Travel Retailing Worldwide President Olivier Bottrie, DFS Chairman Ed Brennan, The Moodie Report Founder & Publisher Martin Moodie, Diageo Global Travel & Middle East Managing Director Phil Humphreys as well as additional soon-to-be-announced individuals.
HEALTH

We plan to build a children’s school in Haiti in an area where the need is greatest. The school will be earthquake and hurricane proof and the level of learning will meet international academic standards. We are already working with authorities on the ground in Haiti to identify the location for the school.
WHY GIVE TO THIS PARTICULAR PROJECT?

This is a unique, collaborative approach that will draw on travel retail’s renowned generosity and fast track a vital infrastructure development. Because it is so targeted and subject to such strict governance, it will be a highly effective donation.
THE TRAVEL RETAIL CONNECTION

Appalled by the suffering, the travel retail industry has come together. We are in a unique position to help. Having a long history of entering emerging markets and countries as well as powerful collective resources, the travel retail industry has a tremendous ability to help the children of Haiti. Creating a powerful pan-industry collaboration across all sectors of the travel retail industry, Hand in Hand for Haiti was born.